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- Roger L. Martin is a writer, a strategy advisor, and former dean and current institute director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto.
- Sally R. Osberg is CEO of the Skoll Foundation, a philanthropic organization that invests in social entrepreneurship worldwide.
- Jennifer Riel is managing director of strategy and innovation at the Martin Prosperity Institute at the Rotman School.
- Reprinted by permission of Harvard Business Review Press. Adapted from Getting Beyond Better: How Social Entrepreneurship Works. Copyright 2015 Roger L. Martin and Sally R. Osberg. All rights reser