UID Number gets Brand Name & Logo
The 16-digit unique identification number to be assigned to each individual by the Unique Identification Authority of India (UIDAI) will now come under the new name ‘AADHAR’; and will also bear a logo, which was unveiled here on Monday.
The brand name and logo for the unique number were made public at a meeting chaired by UIDAI chairman Nandan Nilekani, who said the symbols were necessary to make the scheme and the number recognisable and communicate the spirit and essence of the mandate to the people and win their confidence. The number will be the ‘AADHAR’ or foundation through which the citizen can claim his/her rights and entitlements when assured of equal opportunities, as symbolised by the logo, which has the halo of the Sun on the imprint of a thumb.
“The people can connect with both of these instantly,” said Atul Sudhakarrao Pande, whose design was picked from among 2,000 entries. The UIDAI rewarded him with a cheque for Rs.1 lakh.
Mr. Nilekani said the project had progressed satisfactorily over the nine months of its inception, and was confident of issuing the first number by August.