Tender for a PR Agency from the UIDAI
Source: http://uidai.gov.in/tenders/PR%20Agency-Tenderdoc%206%208%2010_final.pdf
Quoting from the report [emphasis added]:
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6.1 Creating a PR strategy to meet the following objectives
6.1.1 Provide consistent flow of information across all mediums to create the right perception of UIDAI and Aadhaar throughout the country
6.1.2 Engage and educate key influencers across the country and niche media in areas where mass media has limited or no reach
6.1.3 Review the press coverage about UIDAI and Aadhaar across all information mediums to assess the impact of the PR strategy
6.2 Content creation for consistent flow of information and education of influencers
6.2.1 Generate audiovisual (A/V) content, print content and photographs for different media platforms and match such generated content to different media platforms. For this, it would be important to assess UIDAI related information gaps among media and influencers and keep track of UIDAI plans and developments.
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Looks like the UID team wants to be transparent about hiring spin doctors!
So now tax payers money will be used to feed us with propaganda!