Sunday, November 28, 2010

880 - UIDAI to get involved in offering co-branded products- INDIAMART NEWS

Friday, Nov 26, 15:24:19 PM IST

HYDERABAD: In a response to the rising trend of co-branded products, the Unique Identification Authority of India (UIDAI) is planning to offer similar co-branded Aadhar-enabled financial products. The service will be issued from public sector banks.

“We are weighing this option and will sign memoranda of understanding (MoUs) with banks at an appropriate time to implement the same. However, Citibank has already started work on Aadhaar-enabled financial products,” said, V. S. Bhaskar, Deputy Director General, UIDAI.

On Thursday, UIDAI entered a deal with the State Bank of Hyderabad for MoU, which would in turn register it for the identification in Project Aadhar.