World UIN: Govt plans to give a name to unique ID project
Govt plans to give a name to unique ID project
To quote Isaac Newton,
"We are to admit no more causes of natural things than such as are both true and sufficient to explain their appearances. Therefore, to the same natural effects we must, so far as possible, assign the same causes."
Revelation 13:16-18
And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads:
And that no man might buy or sell, save he that had the MARK, or the NAME of the beast, or the NUMBER of his name.
Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six.
The Union government is mulling over a name for its unique identity project initiative.
I can only imagine what the Logo will look like and how it will be applied.....SOMARK
NEW DELHI: Will it be Asmita, Aadhar or Abhigyan? The Union government is mulling over a brand name for its unique identity project initiative. The government is planning to give the programme an identity, which can be readily identified by the people.
Five names — three of them being Abhigyan, Aadhar and Asmita — have been shortlisted to give the programme a brand identity. A huge advertising campaign will be floated, involving over 1.2 billion people. Tenders for the advertising campaign, for the initial stage, is expected to be issued next month.
The authority has also set aside Rs 50 crore for advertising and publicity and enrolled heads of Future Brands and Chlorophyll as consultants on a media and awareness committee. About 20 logos have already been shortlisted by the Unique Identity Authority (UIDAI) with the final ones expected to be announced around April 26.
“Next month, the tenders for the initial ad campaign will be floated. We have already started three pilots for collecting fingerprints and iris (eye) information of citizens in Karnataka and AP. The Authority is confident of rolling out the first set of numbers between August 2010 and February 2011,” a government official said.
The technology data centres for data repository will be based in Bangalore and Delhi, while the disaster recovery centres will be based elsewhere in the country. UIDAI plans to evolve the unique ID into an attractive brand to spread social awareness. “UID itself is a three-syllable word which may not be easily recognised by masses. We are looking for a name which can instantly click with Indian citizens even in remote villages,” he added.
The UIDAI has formed a media awareness and communication council that will assist UIDAI to spread awareness about the chosen UID brand name among masses. The six member media awareness council will submit its report in 90 days.
The appointed agencies will be involved in designing communication around concept awareness and creative design around UID. The authority may subsequently hire a public relation consultant as well.
Meanwhile, the government may also deliberate on a celebrity endorsement for promoting the brand. It’s interesting to note that Bollywood superstar Amitabh Bachchan’s association with the Pulse Polio campaign did give it a huge boost. However, considering the recent controversies around the association of Mr Bachchan with Amar Singh, the government might chose some other personality.
Future Brands CEO Santosh Desai, Procter & Gamble’s India marketing head Sumeet Vohra, Pidilite’s president for marketing and sales, Praveen Tripathi, and brand consultancy Chlorophyll’s MD Kiran Khalap are advising the government on its brand strategy for the UID project.
- Now consider this,
"If a thing can be done adequately by means of one, it is superfluous to do it by means of several; for we observe that nature does not employ two instruments where one suffices." - Thomas Aquinas
One way a theory or a principle could be justified is empirically; that is to say, if simpler theories were to have a better record of turning out to be correct than more complex ones, that would corroborate Occam's razor.
"...other things being equal...the simplest hypothesis proposed as an explanation of phenomena is more likely to be the true one than is any other available hypothesis, that its predictions are more likely to be true than those of any other available hypothesis, and that it is an ultimate a priori epistemic principle that simplicity is evidence for truth" (Swinburne 1997).
As a logical principle, Occam's razor would demand that scientists accept the simplest possible theoretical explanation for existing data. However, science has shown repeatedly that future data often supports more complex theories than existing data. Science tends to prefer the simplest explanation that is consistent with the data available at a given time, but history shows that these simplest explanations often yield to complexities as new data become available.
Point Being.....The simplest answer, is usually the correct answer.
Application of the SOMARK tattoo is simple-
UIDAI gets over 3,000 logo designs
UID to introduce micro-payment platform
Posted by Christine Hobson at 6:47 AM
4 comments:
Christine Hobson said...
What's in a name?
Origin and Meaning of the Name Asmita
Asmita (I-am-ness) is the identification of ourselves with our ego. We create a self-image of ourselves that we believe is us, but it is not us. This self-image can contain both external (I am poor) and internal (I am a bad person) false projections.
Meaning:Strong as a rock; tough, pride
Origin:Sanskrit,which means, "Someone you can be proud of." "The knowedge of one's existence, self-esteem." Asmi-ta (Sans., egoism) i. The substance used to form a centre for a yogi's self-manifestation : hence, (2), the separated
or personal self; AHAMKARA; MOHA (q.v.); one of the five KLESHAS.
avidya (ignorance), asmita (egoism), raga (desire), dvesha (aversion), (and love of life)ABHI-NIVESHA)
Five Klesas: Spiritual - Theosophy Dictionary on Klesa
Klesa (Sanskrit) (from the verbal root klis to molest, torment, suffer)
Pain,suffering, involving nevertheless love of physical existence. Philosophically, the love of life, the cleaving to existence, the love of pleasure or of worldly enjoyment, evil or good. In the Yoga philosophy there are five klesa-karins (causes of pain): avidya (ignorance or nescience); asmita (egoism); raga (passion); dvesha (hatred); and abhinevesa (attachment, devotion).
(See also: Klesa, Mysticism, Mysticism Dictionary, Occultism, Occultism Dictionary)
Raga (Sanskrit) Desire, passion, love, affection; in Patanjali's Yoga philosophy the five klesas (afflictions) are named: avidya (ignorance), asmita (egoism), raga (desire), dvesha (aversion), and abhinivesa (tenacity of mundane existence).
Avidya - ignorance, spiritual ignorance, illusion. Ignorance is of four kinds: to mistake that which is impermanent to be permanent, that which is full of misery to be blissful, that which is impure to be pure, and that which is not the self to be the self. Avidya is one of the five types of klesa, or miseries, destroyed by bhakti.
(See also: Avidya, Bhakti, Bhakti Yoga, Bhakti Dictionary, Body Mind and Soul)
http://www.nathorder.org/wiki/Five_Kleshas
The word Yoga comes from the root Yuj which means to join. Yoga is restraint of the activities of the mind, and is the union of the individual soul with the Supreme Soul.
Hiranyagarbha is the founder of the Yoga system. The Yoga founded by Patanjali Maharshi is a branch or supplement of the Sankhya. It has its own charm for students of a mystic temperament and of a contemplative type. It claims greater orthodoxy than the Sankhya proper by directly acknowledging the existence of a Supreme Being (Isvara). Excerpt from All About Hinduism by Sri Swami Sivananda
The Buddhist term Anātman (Sanskrit) or Anatta (Pali) is an adjective that specifies the absence of a supposedly permanent and unchanging self or soul in any one of the psycho-physical (namo-rupa) constituents of empirical existence; eg. "none of these khandhas are my Soul, are anatta (non-Self)". What is normally thought of as the "Self" is in fact an agglomeration of constantly changing physical and mental constituents ("skandhas") which give rise to unhappiness if clung to as though this temporary assemblage formed some kin ...
http://www.scribd.com/doc/2402817/A-commentary-on-Carl-Jungs-Individuation-and-subtle-system
April 9, 2010 1:56 PM
Christine Hobson said...
So we have a Name, A Image(Logo Graphic)and a Number.
Revelation 13:16-18
"save he that had the MARK, or the NAME of the beast, or the NUMBER of his name".
April 12, 2010 6:45 AM
Christine Hobson said...
If it looks like a duck, walks like a duck and sounds like a duck....
April 12, 2010 8:18 AM
Christine Hobson said...
The Sanskrit word Adhara - meaning "support" or even "vehicle of Consciousness" - or adhar for short, is used to refer here to the embodied psychophysical being, as opposed to the higher spiritual nature. It includes the gross body and the various subtle bodies, the emotional and mental being, the subconscious, the aura, the ego, the samskaras or vasanas of past lives; in fact anything and everything that distinguishes each of us both from the rest of the universe and from our own intrinsic inner or higher Divine nature.
April 22, 2010 3:19 PM
Why this Blog ? News articles in the Wide World of Web, quite often disappear with time, when they are relocated as archives with a different url. Archives in this blog serve as a library for those who are interested in doing Research on Aadhaar Related Topics. Articles are published with details of original publication date and the url.
In 2009, I became extremely concerned with the concept of Unique Identity for various reasons. Connected with many like minded highly educated people who were all concerned.
On 18th May 2010, I started this Blog to capture anything and everything I came across on the topic. This blog with its million hits is a testament to my concerns about loss of privacy and fear of the ID being misused and possible Criminal activities it could lead to.
In 2017 the Supreme Court of India gave its verdict after one of the longest hearings on any issue. I did my bit and appealed to the Supreme Court Judges too through an On Line Petition.
In 2019 the Aadhaar Legislation has been revised and passed by the two houses of the Parliament of India making it Legal. I am no Legal Eagle so my Opinion carries no weight except with people opposed to the very concept.
In 2019, this Blog now just captures on a Daily Basis list of Articles Published on anything to do with Aadhaar as obtained from Daily Google Searches and nothing more. Cannot burn the midnight candle any longer.
"In Matters of Conscience, the Law of Majority has no place"- Mahatma Gandhi
Ram Krishnaswamy
Sydney, Australia.
Aadhaar
The UIDAI has taken two successive governments in India and the entire world for a ride. It identifies nothing. It is not unique. The entire UID data has never been verified and audited. The UID cannot be used for governance, financial databases or anything. It’s use is the biggest threat to national security since independence. – Anupam Saraph 2018
When I opposed Aadhaar in 2010 , I was called a BJP stooge. In 2016 I am still opposing Aadhaar for the same reasons and I am told I am a Congress die hard. No one wants to see why I oppose Aadhaar as it is too difficult. Plus Aadhaar is FREE so why not get one ? Ram Krishnaswamy
First they ignore you, then they laugh at you, then they fight you, then you win.-Mahatma Gandhi
In matters of conscience, the law of the majority has no place.Mahatma Gandhi
“The invasion of privacy is of no consequence because privacy is not a fundamental right and has no meaning under Article 21. The right to privacy is not a guaranteed under the constitution, because privacy is not a fundamental right.” Article 21 of the Indian constitution refers to the right to life and liberty -Attorney General Mukul Rohatgi
“There is merit in the complaints. You are unwittingly allowing snooping, harassment and commercial exploitation. The information about an individual obtained by the UIDAI while issuing an Aadhaar card shall not be used for any other purpose, save as above, except as may be directed by a court for the purpose of criminal investigation.”-A three judge bench headed by Justice J Chelameswar said in an interim order.
Legal scholar Usha Ramanathan describes UID as an inverse of sunshine laws like the Right to Information. While the RTI makes the state transparent to the citizen, the UID does the inverse: it makes the citizen transparent to the state, she says.
Good idea gone bad
I have written earlier that UID/Aadhaar was a poorly designed, unreliable and expensive solution to the really good idea of providing national identification for over a billion Indians. My petition contends that UID in its current form violates the right to privacy of a citizen, guaranteed under Article 21 of the Constitution. This is because sensitive biometric and demographic information of citizens are with enrolment agencies, registrars and sub-registrars who have no legal liability for any misuse of this data. This petition has opened up the larger discussion on privacy rights for Indians. The current Article 21 interpretation by the Supreme Court was done decades ago, before the advent of internet and today’s technology and all the new privacy challenges that have arisen as a consequence.
Rajeev Chandrasekhar, MP Rajya Sabha
“What is Aadhaar? There is enormous confusion. That Aadhaar will identify people who are entitled for subsidy. No. Aadhaar doesn’t determine who is eligible and who isn’t,” Jairam Ramesh
But Aadhaar has been mythologised during the previous government by its creators into some technology super force that will transform governance in a miraculous manner. I even read an article recently that compared Aadhaar to some revolution and quoted a 1930s historian, Will Durant.Rajeev Chandrasekhar, Rajya Sabha MP
“I know you will say that it is not mandatory. But, it is compulsorily mandatorily voluntary,” Jairam Ramesh, Rajya Saba April 2017.
August 24, 2017: The nine-judge Constitution Bench rules that right to privacy is “intrinsic to life and liberty”and is inherently protected under the various fundamental freedoms enshrined under Part III of the Indian Constitution
"Never doubt that a small group of thoughtful, committed citizens can change the World; indeed it's the only thing that ever has"
“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.” -Edward Snowden
In the Supreme Court, Meenakshi Arora, one of the senior counsel in the case, compared it to living under a general, perpetual, nation-wide criminal warrant.
Had never thought of it that way, but living in the Aadhaar universe is like living in a prison. All of us are treated like criminals with barely any rights or recourse and gatekeepers have absolute power on you and your life.
Announcing the launch of the # BreakAadhaarChainscampaign, culminating with events in multiple cities on 12th Jan. This is the last opportunity to make your voice heard before the Supreme Court hearings start on 17th Jan 2018. In collaboration with @no2uidand@rozi_roti.
UIDAI's security seems to be founded on four time tested pillars of security idiocy
1) Denial
2) Issue fiats and point finger
3) Shoot messenger
4) Bury head in sand.
God Save India
