“Some apps are also selling additional information to ad networks, including users’ location, age, gender, income, ethnicity, sexual orientation and political views,” the suit stated, according to Bloomberg.
Application developers including Dictionary.com, Pandora (News - Alert), Paper Toss, TextPlus4 and The Weather Channel are also listed as defendants in the suit.
Yahoo! Finance reports that Apple amended its developer agreement in April to ban applications from sending any information beyond what is necessary for their functionality to third party advertisers. However, the suit contends that criticism from advertising networks caused Apple’s failure to implement the changes.
"None of the defendants adequately informed plaintiffs of their practices, and none of the defendants obtained plaintiffs' consent to do so," the lawsuit alleged, according to Yahoo! Finance.
Facebook (News - Alert) has faced similar issues, most recently acknowledging that several of its applications were passing information to third party advertisers—particularly, the data referred to as User (UID)—that infringed its privacy agreement and has promised to fix the problem. However, one Facebook engineer noted in a blog post that knowledge of a UID does not give access to personal information without user content.
The suit against Apple seeks class action or group status and seeks users of iPhone and iPad who downloaded an application between December 1, 2008 and last week. The case is Lalo vs. Apple, 10-5878, U.S. District Court, Northern District of California (San Jose).
This is one of several legal issues flaring up with Apple that have caused the company to bulk up its legal team. In fact, Bloomberg reported that Apple became the most sued technology company after its release of the iPhone in 2008. Many of the disputes are among other tech companies over intellectual property rights, the most recent battle being against Nokia (News - Alert), which claimed that the latest iPhone violated 10 of its patents. The suit came after Apple filed a complaint with the U.S. International Trade Commission requesting a block of Nokia’s imports to the United States. The patent dispute continues as Apple filed a countersuit alleging that Nokia has violated 13 of its own patents.
Janice McDuffee has worked in marketing, editing and freelance writing for companies including SheKnows and HBM Inc. after receiving her master’s and bachelor’s degrees in journalism from the University of Illinois Urbana-Champaign. To read more of her articles, please visit her columnist page.